Theory Design

Make Digital Innovation Strategy Work

How to avoid common pitfalls, and execute brilliantly.

Envious of Competitors

Pitfall #1

Shiny Object Syndrome

When someone on your team has “shiny object syndrome” they’re infatuated with a competitors website, brand, etc… The way we overcome this is with aligning our team around differentiation.

Pitfall #2

Not User-Centered

Another common pitfall, is not being user-centered. We have a tendency to become distracted with achieving our business goals, being business centered, but failing to realize the implications of ignoring our user’s emotions. Using a user persona exercise can galvanize your team around one target persona.

Pitfall #3

Brainstorming Alone

Coming off the weekend with a brilliant idea! Great, but what about your team. Before you go pushing your vision on your team, you’ve got to enlist their buy-in first. Synthesize not compromise with your vision. Our exercise helps you do just that!

Get Your Digital Innovation Strategy Playbook

With our digital innovation strategy playbook, you can align your team on what hill to climb. Discover which tactics will get you there together. Measure actual business outcomes with real data analytics. All inside your bespoke digital innovation strategy playbook.